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Webinar
The Promotions Picture
Discounting & promotions research findings from 2 Visions
3pm BST, 9th May 2024
Join us as we examine 2 Visions' consumer research findings on US apparel shoppers, and explore how consumer behaviors shape eCommerce pricing and promotions in the apparel industry.
With data collected from over 2,200 shoppers across generations, the findings reveal fascinating trends in discounting preferences, the impact of Black Friday/Cyber Monday, and the significant sway of major discounts on purchase decisions.
Whether you're a marketer, retailer, or ecommerce strategist, we'll arm you with practical, data-driven insights for your promotional strategies.
Find out more about some of the key findings:
A majority of shoppers wait for discounts
Perceived scarcity can alter purchasing decisions
Price and promotion hold the highest importance in decision-making
Major discounts can significantly sway purchase decisions
Based on research from 2 Visions
2 Visions has a different approach than most ecommerce consulting firms. It doesn’t just give advice; it helps clients gain the knowledge and skills they need. This method has a big impact. It makes changes that last because the growth comes from the client’s own team, not an outsider.