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Promotions & Loyalty Schemes
Market insights and best practices report
Are your discounts driving sales or costing you revenue? In this report, based on data from household-name retailers in the UK, we uncover the strategies behind discounting and voucher code usage and analyze the growing importance of loyalty schemes in today’s retail landscape.
From monthly discount trends to loyalty-driven repeat business, this report comprehensively examines how different promotional tactics impact revenue, customer acquisition, and brand loyalty.
This exclusive report is essential reading for any retailer looking to fine-tune their promotional strategy, improve customer loyalty, and maximize revenue.
Download now to gain the insights you need to drive smarter, more profitable promotions.
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What's inside:
- Discover the real impact of discounts on revenue, transaction volume, and product prices over time.
- Uncover the hidden risks of discounting for businesses with lower trading performance.
- Learn how to increase average item prices through discounts strategically.
- Understand the trends in voucher code usage and their effect on revenue growth.
- Get a side-by-side comparison of voucher codes vs. standard discounts vs. full-price sales.
- Dive into the ‘One Third’ rule and learn how voucher codes impact customer acquisition.
- Gain insights into the growing trend of loyalty programs with data on loyalty scheme usage and profitability.
- See the benefits offered by retailers and the impact of loyalty schemes on purchasing behavior.
- Learn why loyalty schemes are a powerful tool for customer retention and how they can boost your bottom line.
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