The eCommerce Offer Copy Report
Which words drive the most conversions and revenue?
Persuasive copy can be the difference between losing and gaining new customers. Unfortunately, choosing offer copy often comes down to guesswork.
Until now...
We've examined eCommerce offers driving over 500 million impressions to pinpoint the words to include and avoid when you next use a promotion:
- Should you say offer or deal?
- Should you use % off vs. $ off?
- Black Friday and Cyber Week, which converts better?
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Check out these findings...
Fast or Free - which delivers?
Our data shows that either fast or free drives higher AOV when it comes to delivery or shipping. But which one?
The Pillars of Urgency
Today, now, save, flash... Some drive more clicks and conversions - can you work out which before you look at the data?
Seasonal Event Spotlight
It's the big one - Easter vs. Christmas. Which converts best?