The eCommerce Offer Copy Report
Which words drive the most conversions and revenue?
Persuasive copy can be the difference between losing and gaining new customers. Unfortunately, choosing offer copy often comes down to guesswork.
We've examined eCommerce offers driving over 500 million impressions to pinpoint the words to include and avoid when you next use a promotion:
- Should you say offer or deal?
- Should you use % off vs. $ off?
- Black Friday and Cyber Week, which converts better?
Get the guide to answer these questions and more.